Case Studies
Grassroots Promotion
Crest Latina Tour Promotional Kit
Our client was looking for a cost effective method of producing point of sale kits for 30 different markets. Some pieces were the same in all kits, while others required variable 4-color printing.
Our solution was to use a combination of digital and sheet-fed printing. Sheet-fed printing was used for large run quantities and digital for the variable items and short runs. Components were ganged when possible for printing and then collated, kitted, and sent to the client for distribution. By producing the entire project under-one-roof we were able to maintain outstanding color consistency, reduce costs, and speed the job to market.
Project Specifications
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Poster
- Size: 18” x 24”
- Print Method: Xeikon digital
- Substrate: 80# gloss book
- Special Finishing: Screen print gloss coating
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Palm Card
- Size: 4.25” x 5.5”
- Print Method: Xeikon if running smaller groups - litho if running all cards at once - depending on if they had all the information for all events when we had to go to press for the first event.
- Substrate: .010 C2S